ACNE STUDIOS SS21 WOMEN'S RUNWAY COLLECTION

Prior to the foundation of Buzzcut Zeazon, Jacob Evaristi was very excited to work with Swedish fashion brand Acne Studios on their SS21 Women's Runway Collection. Jacob provided support for the global PR and Coordination of this show collection, where the concept of gatherings for a spiritual moonrise formed the basis idea behind the collection. New Age spirituality, an element that could be associated with the surfer culture Johansson belongs to. The shine mingled with raw materials like crinkled paper, washed linens, and hemp on heels. Styled together, it had a certain density about it. A raggy dress in stained leather and tattered netting drove home the cultish association. A collaboration with the Los Angeles–based artist Ben Quinn, who interprets his personal experiences with the mystical via supernatural imagery, produced various pieces that made the whole affair feel that extra-bit pagan. The collection was communicated, conveyed, requested and distributed all over the world by global press, stylists, medias, talents and VIP's, and Jacob was honoured to take part in the press work behind the vision of Acne Studios' creative director, Jonny Johansson.