Avavav SS25 Runway Show

Avavav’s Spring-Summer 2025 collection was revealed in a spectacular runway show during Milan Fashion Week, marking the brand’s first-ever collaboration with adidas Originals. Staged at the iconic Forza e Coraggio sports arena, the event was an unconventional blend of fashion and performance art, where models humorously struggled to complete a short-distance “race.” The chaotic scenes captured Avavav’s signature playful irreverence, offering a fresh perspective on both sports and fashion. Buzzcut Zeazon managed PR, guestlist coordination, and showroom appointments, ensuring the event resonated with both the attending industry and global audiences. The close collaboration with Avavav maximized the impact of the adidas partnership, further elevating the show’s significance and positioning it as one of Milan Fashion Week’s standout moments. The collaboration with adidas Originals took center stage, with Beate Karlsson’s innovative reimagining of classic sportswear pieces. Designs included Avavav’s iconic four-finger footwear paired with the adidas Three Stripes, as well as exaggerated silhouettes such as wide-leg pants, sculpted headwear, and reworked track jackets. The collection blended adidas’ legacy with Avavav’s avant-garde aesthetic, creating a perfect synergy between the two brands. With its SS25 collection, Avavav, in partnership with adidas Originals, pushed the boundaries of traditional sportswear, blending it with high fashion to create a memorable and thought-provoking showcase. This runway show solidified Avavav’s growing influence in the fashion industry while celebrating adidas’ iconic status through an entirely new lens.