ACNE STUDIOS SS22 WOMEN'S RUNWAY COLLECTION

Prior to the foundation of Buzzcut Zeazon, Jacob Evaristi was very excited to work with Swedish fashion brand Acne Studios on their SS22 Women's Runway Show during Paris Fashion Week, September 2021. JJacob provided support for the global PR and Coordination of this show collection that Jonny based on the concept of undressing. With covid vaccines available to all who’ll take them and a generalised excitement about getting back on the scene, the collection was about undressing, specifically the idea of exposing your lingerie. On the runway today, floral-print blouses that fastened with a single bow in the front were paired up with minis bearing straps and buckles that hinted at BDSM or old-fashioned girdles, depending on your references. Corsets got a rework, too, in tooled leather, plaid, or military-grade nylon. The collection was presented to global press, talents and VIP's, and Jacob was honoured to take part in the creative process and press work behind the vision of Acne Studios' creative director, Jonny Johansson.