MLGA x Browns Fashion Capsule Collection Launch

ALPHA 2023 finalist, Marie-Louise Guldbæk Andersen, has with her menswear brand MLGA designed an exclusive capsule collection for Browns Fashion. Celebrated for her hand-crafted neo-menswear, MLGA rebels against masculine stereotypes and patriarchal expectations on how men should dress. The dark-colored collection includes chunky knitwear, deconstructed jackets, high-waisted jeans, and asymmetrical hoodies, merging strength and sensibility. Buzzcut Zeazon led the production and PR for the Copenhagen launch event, working closely with the brand to create a memorable experience. The event showcased the collection up close and highlighted MLGA’s commitment to minimizing fabric waste. As a testament to this dedication, a limited-edition bag made entirely from the collection’s process waste was available for purchase exclusively at the event. The launch was a celebration of innovative design and sustainability, drawing fashion enthusiasts from across the city.