Stockholm Surfboard Club FW25 Paris Showroom

Stockholm Surfboard Club’s Fall/Winter 2025 collection merges Scandinavian workwear heritage with the carefree essence of surf culture, offering a playful yet rugged take on everyday dressing. Gritty workwear influences meet washed-out textures and laid-back silhouettes, reflecting a lived-in aesthetic that balances craftsmanship with effortless wearability. The collection is anchored in reworked jersey and fleece programs, featuring vintage-hand-feel washes, aged screen prints, and distressed detailing that enhance the pieces’ depth and character. Presented during Paris Men’s Fashion Week, the Stockholm Surfboard Club Fall 2025 Showroom brought together industry insiders for an intimate look at the new collection. Buzzcut Zeazon handled PR & Communication around the event ensuring a diverse presence of key press, industry, and creative collaborators. A new Italian denim line debuted this season, headlined by a vintage sand blue wash in the signature bootcut fit, alongside a range of updated workwear staples, including a flannel-lined work jacket and regular-fit jeans. Playful surf-inspired prints added a nostalgic dimension, while standout pieces such as the faux fur-collared bomber, contrast-panel tracksuit, and waffle-lined logo tee showcased the brand’s refined take on archetypal garments. The event reinforced Stockholm Surfboard Club’s evolving identity, celebrating a fusion of utilitarian craftsmanship and the effortless ease of surf culture.