The Journey SS27 Launch Event

During Paris Fashion Week SS27, The Journey celebrated their official launch, introducing the new Norwegian womenswear brand founded by Elisa and Tine Mollatt. Hosted at Arcane 17 in the Marais, the event marked the unveiling of the brand’s very first collection and welcomed guests to discover The Journey’s vision for contemporary dressing. Built around a renewed focus on the dress, the collection reflected the founders’ commitment to movement, silhouette, and emotional clarity, offering a modern expression of femininity grounded in confidence, ease, and longevity. Buzzcut Zeazon oversaw PR and Guest Management for the launch event, supporting The Journey’s introduction to international press, buyers, and industry guests during Paris Fashion Week. Bringing together key voices from across the fashion community, the gathering provided an opportunity to engage with the brand’s foundations and celebrate the beginning of its journey. Rooted in Scandinavian design principles and shaped by an international perspective, The Journey’s debut established a clear and considered identity while marking an important milestone for the emerging fashion house.