Oval Square FW25 Campaign

Founded in Copenhagen in 2022, Oval Square was created to push fashion beyond conventions, using contrast as its design language. From the very beginning, the brand has reimagined elegance, rawness, and individuality - celebrating tension and surprise with clothes that are wearable yet bold, precise yet playful, refined yet imperfect. For FW25, Oval Square draws inspiration from the opulence of the 1970s, reinterpreted through a sleek, modern lens. The campaign, styled and art directed by Siri Meyer and photographed by Magnus Ekstrøm, captures the interplay of eras and energies. Raw masculinity collides with soft femininity to create a wardrobe that is bold yet refined, expressive yet effortless. Oval Square speaks to a generation that sees style as storytelling, embracing individuality through mixing, clashing, and reinventing. Guided by values of confidence, responsibility, straightforwardness, and creative wit, the brand balances openness with boldness, inclusivity with originality - proud yet never pretentious, playful yet precise.