Saks Potts SS24 Women's Runway Show

Buzzcut Zeazon was very excited to team up with the Copenhagen based brand Saks Potts for their Runway Show during Copenhagen Fashion Week Spring/Summer 2024. Buzzcut Zeazon handled the PR and Guest Management together with Swedish based agency MODIN. Responsibility areas included guest list creation with a grand focus on global press and talents, communication, venue set-up and seating. Sitting in a long row of plastic beach chairs facing the water of the east coast, and braving the rain, attendees took in a collection encompassing the ideal holiday wardrobe – a mixable and matchable smorgasbord of slip dresses and bikinis, easy silk pants and striped poplin shirts. “It was really important for us to limit the collection so that all the pieces – more or less – could fit in your suitcase when you go on vacation,” says founders Barbara Potts and Cathrine Saks. On the mood board were enviable images of celebs on super-yachts and dancing at beach clubs – Uma Thurman, Lily-Rose Depp – as well as vacation snaps from the duo’s own travels.