Stockholm Surfboard Club FW26 Paris Showoom

Stockholm Surfboard Club’s Fall/Winter 2026 Paris showroom presented a quiet, introspective vision shaped by the off-hours of winter surf culture. Rooted in life around Torö when daylight is scarce and time slows, the collection explored waiting, disconnection, and the inward spaces that emerge when the world goes quiet. The mood was grounded and reflective, drawing on forest landscapes, worn-in textures, and subtle references to folklore and surf’s spiritual pull. Presented in Paris, the showroom was supported by Buzzcut Zeazon, who handled PR and Guest Management for press appointments and an evening showroom event. The format allowed for close, unhurried engagement with the collection, reinforcing the season’s emphasis on intimacy, tactility, and lived experience. FW26 translated this atmosphere into relaxed tailoring, distressed and repaired garments, airbrushed leather, layered knits, and washed jerseys in deep, landscape-driven tones. An expanded women’s offering played with proportion and utility, while denim and outerwear reflected everyday function shaped by environment. At its core, the collection spoke to community - different lives drawn to the same shoreline - embracing pause, presence, and the spaces in between.