Stockholm Surfboard Club SS26 Paris Showroom

Stockholm Surfboard Club’s Spring/Summer 2026 collection channels the ease and texture of surf culture through a wardrobe rooted in coastal archetypes and lived-in character. Drawing from sun-faded classics and softened silhouettes, the collection offers a relaxed, tactile approach to everyday wear, where washed surfaces and gentle distressing capture the season’s laid-back rhythm. Unveiled during Paris Men’s Fashion Week, the Spring/Summer 2026 collection was presented through a week of showroom days and a special Press Open House event, welcoming key global press and industry guests for an intimate preview. Buzzcut Zeazon handled PR and Guest Management, ensuring a curated presence of fashion media and creative collaborators across both activations. Shot by longtime collaborator Kacper Kasprzyk in Stockholm, the campaign imagery mirrors the season’s theme of natural wear, fluidity, and coastal nostalgia—celebrating the freedom found in clothes that are meant to be lived in.