sitre Campaign: Your Pleasure Is Now

With the launch of their latest product, Pleasure Boost Vol. 2, sitre invited the world to step onto the pleasure planet with their new campaign 'Your Pleasure Is Now'. Buzzcut Zeazon brought the vision to life, handling casting, production, PR and communications around the launch. Shot by Tue Blichfeldt, the campaign stars Sara Frost, Jacob Evaristi, Aoife Rosso, Yuki Nielsen, Julia Rasch, and Bárbaro Miyares, each immersed in intimate, skin-drenched portraits that feel more like heatwaves than photographs. Their looks, created by Natali Rasch, radiate sensuality, an unapologetic invitation to embrace bodily pleasure without delay. The message is simple. Your body. Your pleasure. Your time. It’s now. In a cultural moment demanding reclamation of autonomy and sensuality, sitre made a bold statement. Pleasure is not a luxury. It’s a right. With 'Your Pleasure Is Now', sitre didn’t just launch a product. They launched a movement. And Buzzcut Zeazon is beyond proud to have been involved.