

Authenticity lies at the heart of every great design. And this year, Denmark’s largest design festival, 3daysofdesign, embraces the theme 'Keep It Real', inviting creatives to explore the power of honesty, originality, and genuine human connection. The festival’s official kick-off event set the tone at Cinemateket in Copenhagen, where this year's exhibitors were immersed in a cinematic experience. The day unfolded with a curated program inside the cinema, guided by two hosts and and their AI assistant. A live performance brought the theme to life before guests gathered over coffee and cake to discuss the upcoming festival with district leaders at various info stands. The evening concluded with a seated dinner at Restaurant SULT, offering space for deeper conversations and networking. Buzzcut Zeazon took the lead on production, working in close collaboration with the 3daysofdesign creative team. From logistics and team coordination to program execution, every detail was handled to ensure the event reflected the festival’s mission and core values. "As we see it, it’s more important than ever to be open and inclusive of people’s personal angle on realness. It’s about staying in sync with your soul. Being authentic. Human. And original." — Signe Byrdal Terenziani, CEO of 3daysofdesign