EYTYS SS24 Press Days

Buzzcut Zeazon is thrilled to announce its new partnership with Swedish brand EYTYS, serving as the event production lead. Responsible for conceptualising, planning, and executing global physical activations, Buzzcut Zeazon aims to expand the community around the brand, driving brand awareness, visibility, and positioning in the international fashion and lifestyle marketplace. This partnership kicked off with the EYTYS SS24 Stockholm Press Days, where local and global press, talents, KOLs, partners, and collaborators were all invited to the EYTYS Stockholm HQ for a chat and presentation of the upcoming collection. In addition to curating the list and managing the guests in line with the brand image and ambitions, Buzzcut Zeazon was also involved in the execution of a drinks event for the global friends of the house and a subsequent intimate dinner. In designing spring/summer collections, EYTYS’ creative director Max Schiller has little choice but to look abroad for inspiration. “When I started working with this collection, it’s November, and I’m in Stockholm, and I have to do a summer collection,” he says. “And in order to be able to do that, I have to imagine myself somewhere else.” For spring/summer '24, that place was Capri. But Schiller didn’t simply imagine being there – lounging at posh beach clubs, sweating in upscale nightclubs, and strolling past luxury boutiques on charming narrow streets – he also imagined the act of actually getting there.