ACNE STUDIOS FW20 WOMEN'S RUNWAY COLLECTION

Prior to the foundation of Buzzcut Zeazon, Jacob Evaristi was very excited to work with Swedish fashion brand Acne Studios on their FW20 Women's Runway Collection. Jacob provided support for the global PR and Coordination of this show collection, where the concept of Old Masters artworks and ornate, ornamental fabrics formed the basis idea behind the collection. Beautiful jacquards, brocades, and velvets that might have otherwise been used for upholstery, theater curtains, or a mondaine’s corset were transformed into dramatic dress coats, cocoon-shaped tunics, and sumptuous suiting with edges frayed and tasseled to varying degrees of decadent distress. Pooling pants trimmed with similar techniques made for an alluring silhouette, especially as a coordinated look, but were essentially glorified dust brushes and a tripping hazard waiting to happen. A series of twisted tailored looks, including a leather coat painted with a faded scene of classical nudes, reiterated a certain unhinged, arty attitude that comes so naturally to Acne Studios. The collection was communicated, conveyed, requested and distributed all over the world by global press, stylists, medias, talents and VIP's, and Jacob was honoured to take part in the press work behind the vision of Acne Studios' creative director, Jonny Johansson.