EYTYS Concorde Social Club FW24 Paris Showroom

What do you need for a 24-hour trip to the other side of the world? Money, passport, a statement outfit, and something comfy for the journey. That’s the jetsetter mix of ease and excess that EYTYS celebrates and showcases in Paris for their Fall/Winter 2024 collection, inspired by the legendary Concorde aircraft. In addition to presenting the new collection during Paris Men's FW24 Fashion Week, guests also had the opportunity to explore a collaboration with the Swedish café, á la Lo, in the form of a pop-up cafe offering various baked goods, beverages, and breakfast options inspired by their well-known menu card in Stockholm. Buzzcut Zeazon co-created the creative concept together with the team, handled sourcing and visualizing partnerships, curation of guest list, and management of daily showroom appointments throughout the week. This furthermore encompassed venue scouting, showroom set-up, logistics, and an introduction and storytelling of the EYTYS brand and community to press, talents, and global players within the industry. The Concorde was not merely a plane; it was a symbol of luxury and speed. It traversed the Atlantic at twice the speed of sound, carrying an elite group of businessmen and rockstars who mingled in its first-class cabin. The Concorde was a paradox: a coach-like interior with caviar and champagne, a sleek design with a noisy engine, a supersonic dream with a tragic end. EYTYS revisits the Concorde era with a collection that blends sartorial elegance and punk attitude. The Concorde Social Club is a concept that evokes the exclusive atmosphere of the plane, where a striped shirt becomes sequined, and a derby shoe gets spiked. The collection also pays homage to the casual airport look of celebrities who wore sweaters, caps, and glasses to hide from the paparazzi. EYTYS offers foldable ballerinas, dressy track pants, and oversized hoodies for the modern jetsetters who value comfort and style.