ACNE STUDIOS FW20 MEN'S RUNWAY COLLECTION

Prior to the foundation of Buzzcut Zeazon, Jacob Evaristi was very excited to work with Swedish fashion brand Acne Studios on their FW20 Men's Runway Collection. Jacob provided support for the global PR and Coordination of this show collection, where the concept of AI-authored menswear formed the basis idea behind the collection. A collection that had been created in collaboration with a “generative artist” named Robbie Barrat, who writes algorithms to realise his projects. High white-and-tight pants with a split-to-the-navel white meshed shirt, a blue puffer jacket with amusing miniaturised pool-toy accessories and distressed knits combined with metallics creating futuristic references aligned with Jonny's idea of the future. The collection was communicated, conveyed, requested and distributed all over the world by global press, stylists, medias, talents and VIP's, and Jacob was honoured to take part in the press work behind the vision of Acne Studios' creative director, Jonny Johansson.