Avavav FW25 Runway Show

Avavav’s FW25 show, The Hole, was a chilling, immersive experience that unfolded during Milan Fashion Week. Models crawled onto the runway through a grave-like hole, covered in soil and blood, embodying themes of death anxiety and the fragility of life. Gothic tailoring met drippy streetwear, blending eerie femininity with raw, unsettling energy. Buzzcut Zeazon handled PR and guest management, ensuring the show’s powerful vision reached the right audience and resonated across the industry. Ribcage cutouts, skeletal-stained furs, and pleated denims evoked both decay and resilience. Avavav’s collaboration with adidas Originals introduced two new footwear designs—the Moonrubber Megaride with its oversized, sculpted sole and a reimagined Superstar with an anatomically distorted toecap. Swedish jewelry brand Glitter added hyper-feminine embellishments, reinforcing the show’s themes of fragility and transformation. With The Hole, Avavav once again challenged conventions, turning fear into fashion. Buzzcut Zeazon is proud to have played a key role in making this one of Milan Fashion Week’s most talked-about shows, ensuring Avavav’s message extended far beyond the runway.