Li-Ning FW26 Runway Show

Li-Ning’s Fall/Winter 2026 Runway Show marked the brand’s Milan debut with The Athlete in All of Us - a clear statement on sport as mindset, discipline, and identity. Presented during Milan Men’s Fashion Week as the city prepares to host the Winter Olympic Games, the show positioned Li-Ning at the intersection of global sport, culture, and fashion, while reaffirming its role as official sponsor of the Chinese Olympic Team. Staged at Padiglione Visconti, the show was presented with PR and Guest Management by Buzzcut Zeazon, in close collaboration with the brand. The runway unfolded as an immersive spatial journey, moving guests from a nostalgic alpine station referencing Olympic history into a stark winter arena inspired by snowfields, ski jumps, and athletic flow. Scenography and pacing heightened a sense of movement, focus, and collective momentum. The FW26 collection unfolded in two connected chapters. Li-Ning Glory opened with a utilitarian vision of modern life in motion - streamlined silhouettes, technical fabrics, and precision-led functionality. Li-Ning China (LNCN) followed with a more expressive energy, blending archival podium suits, iconic logos, Icey Plum motifs, and glacial textures to translate heritage into contemporary form. Footwear anchored the narrative, led by evolved iterations of the Furious Rider Ace 3.0 alongside winter-ready silhouettes. The show closed with a ceremonial honor moment as snow fell across the venue, transforming the runway into a shared podium - celebrating endurance, resilience, and the athlete within us all.